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CNN
USPS announced in a statement that one of its 2019 forever stamp collections will honor the "nation's brave and loyal military working dogs." The stamps will feature four breeds that are commonly used to serve in the armed forces—German shepherd, Labrador retriever, Belgian Malinois and Dutch shepherd. The dogs will sit on top of a white star with either a red or blue background. USPS said the colors represent the American flag and patriotism. READ MORE
USPS announced in a statement that one of its 2019 forever stamp collections will honor the "nation's brave and loyal military working dogs." The stamps will feature four breeds that are commonly used to serve in the armed forces—German shepherd, Labrador retriever, Belgian Malinois and Dutch shepherd. The dogs will sit on top of a white star with either a red or blue background. USPS said the colors represent the American flag and patriotism. READ MORE
2019 National Postal Forum, May 5-8, in Indianapolis,
Indiana
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Digital
Journal
The U.S. Postal Service has announced it is to add seven more electric delivery trucks to its already established fleet in Fresno and Stockton, California. This is to address environmental concerns with air quality. Based on good performance metrics, the post service is set to introduce another wave of electric vehicles. This is in the form of seven 1.5-ton delivery trucks. The trucks were originally built to run off fossil fuels. READ MORE
The U.S. Postal Service has announced it is to add seven more electric delivery trucks to its already established fleet in Fresno and Stockton, California. This is to address environmental concerns with air quality. Based on good performance metrics, the post service is set to introduce another wave of electric vehicles. This is in the form of seven 1.5-ton delivery trucks. The trucks were originally built to run off fossil fuels. READ MORE
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Mailing
Systems Technology
As direct mail companies are continually embracing the integration of technology and direct mail, the USPS is doing its part and running a new postage discount program for 2019. What does this mean for you? From March 1 to Aug. 31, the USPS lets all U.S.-based direct mail companies qualify for 2 percent off eligible postage costs when coupling their clients' campaigns with emerging and advanced technology. READ MORE
As direct mail companies are continually embracing the integration of technology and direct mail, the USPS is doing its part and running a new postage discount program for 2019. What does this mean for you? From March 1 to Aug. 31, the USPS lets all U.S.-based direct mail companies qualify for 2 percent off eligible postage costs when coupling their clients' campaigns with emerging and advanced technology. READ MORE
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Green
Valley News
When people think about federal law enforcement officers, they probably think about FBI and ATF agents. There's been a whole other group of federal officers around since 1775, though, and every year they arrest more than 5,000 people. The U.S. Postal Inspection service was created by Ben Franklin when he was the postmaster general. READ MORE
When people think about federal law enforcement officers, they probably think about FBI and ATF agents. There's been a whole other group of federal officers around since 1775, though, and every year they arrest more than 5,000 people. The U.S. Postal Inspection service was created by Ben Franklin when he was the postmaster general. READ MORE
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Chief
Marketer
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers. "We use it throughout the whole customer journey," says Scott Kosinski, regional vice president of sales at vision benefits provider EyeMed. "It's a critical part of connecting with prospects." Direct mail use has been on the rise, in many ways because of its consistency. READ MORE
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers. "We use it throughout the whole customer journey," says Scott Kosinski, regional vice president of sales at vision benefits provider EyeMed. "It's a critical part of connecting with prospects." Direct mail use has been on the rise, in many ways because of its consistency. READ MORE
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Business.com
For years, marketers have relied heavily on Facebook and Google to do the heavy lifting in their digital sales funnels. In fact, these two platforms now account for an estimated 73 percent of all digital advertising. While undeniably effective, their near-total market domination makes many marketers nervous. What many marketers don't realize, however, is that certain analog marketing methods, like printing and direct mail, function effectively when combined with digital marketing campaigns. READ MORE
For years, marketers have relied heavily on Facebook and Google to do the heavy lifting in their digital sales funnels. In fact, these two platforms now account for an estimated 73 percent of all digital advertising. While undeniably effective, their near-total market domination makes many marketers nervous. What many marketers don't realize, however, is that certain analog marketing methods, like printing and direct mail, function effectively when combined with digital marketing campaigns. READ MORE
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An excellent intent marketing strategy evolves as times—and tastes—change. Failing to keep up with an audiences' wants and needs as they interact with content could make even a seemingly foolproof plan falter. Here are six ways to improve this year. READ MORE
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Mailing
Systems Technology
The Mailer Scorecard has become an important tool for mail service providers to understand any quality issues the Postal Service is finding with the mail prepared for clients. As early users of this tool, MST would like to share what they've learned about validating and researching the information found in the Scorecard. READ MORE
The Mailer Scorecard has become an important tool for mail service providers to understand any quality issues the Postal Service is finding with the mail prepared for clients. As early users of this tool, MST would like to share what they've learned about validating and researching the information found in the Scorecard. READ MORE
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For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. Many factors contribute to a brand's success, but perhaps one of the most valuable is content consistency. READ MORE
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