Wednesday, August 30, 2017

August 29, 2017

DMM Advisory
Pricing keeping you informed about the prices and mailing standards of the United States Postal Service

USPS Marketing Mail™ (Standard Mail®) Markings and Labels Update

The Postal Service™ published a DMM Advisory on Friday, June 30, 2017, and Friday, July 7, 2017 providing updates about the rebranding of Standard Mail® as USPS Marketing Mail™. The update stated the Postal Service continues to work with the industry on a timeline for implementation for the required use of new postage markings, permit imprint indicia, and sack, tray, and pallet labels. As information, this messaging applies to all USPS Marketing Mail shapes.   

We updated the Domestic Mail Manual and Quick Service Guides in the applicable preparation sections and added the statement “Customers should not convert to the USPS Marketing Mail markings until a date is announced.”

We continue to receive requests to test the new name and to convert to the new markings since the new name appeals to many customers.  If you are interested in testing, please respond to this Advisory with your name and contact information.  Testing data will assist all customers as we move forward with implementation.  In the meantime, we continue to request that customers do not transition to the new markings until we publish the final details through a DMM Advisory and Industry Alert.


The Domestic Mail Manual (DMM®) and DMM Advisories are available on Postal Explorer® (pe.usps.com) To subscribe to the DMM Advisory, send an e-mail to dmmadvisory@usps.com. Simply indicate, "Subscribe" in the subject line.

Sunday, August 27, 2017

Check out one of the latest free service available to customers from the USPS:   Informed Delivery.    It’s pretty cool.   Each morning you get an email that contains pictures of the letter mail that you will be receiving that day.    Upcoming enhancements to this service include being able to interact with the mail piece, ie: clicking on the mail piece and going to business website to take advantage of an offer.

Karen

Informed Delivery-Get Daily Emailed Pictures Of Your Incoming Postal Mail
See if Informed Delivery™ is available in your area

Sharing perspective from the Association of National Advertisers :  The crossroads of digital and physical marketing




Karen Barry
I have been receiving a lot of questions about how businesses can interact with Informed Delivery.   In case you are asked about it from your customers,  Informed Delivery for Business Mailers website is active; includes Informed Delivery Interactive Campaign Guide, Campaign Elements Guide, our EngageOne Video experience, and Mailer FAQs. 


Discover how an Informed Delivery interactive campaign can help you meet your business objectives!
Click on to watch the interactive video above.

Informed Delivery® for Business Mailers

Create Once. Connect Everywhere.
The U.S. Postal Service® is enhancing the mail experience nationwide with Informed Delivery - an optional notification service that provides eligible residential consumers with a daily digital preview of their household's mail.
Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
Quick Links:
Informed Delivery is available to eligible residential consumers in the majority of ZIP Codes across the country.
Download our Users and Household Data (Excel) to learn more about our growing user base.
Want to Participate in Informed Delivery?
Email USPSInformedDeliveryCampaigns@USPS.gov to learn how to promote your business with an Informed Delivery campaign.

  August 14, 2020     U.S. Postal Service Announces Temporary Price Increase Increase for Commercial Parcels; Retail Customers Unaffected   ...